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B2B marketing is challenging. Patience is scarce. Results take time. Stakeholder buy-in wavers. In this thought-provoking episode, we delve into the trials and tribulations of maintaining stakeholder buy-in for a B2B marketing program long enough to witness its impact. Our guest is Devin E Bramhall, a veteran in the B2B marketing sphere. She’ll discuss the…
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B2B marketing is challenging. Patience is scarce. Results take time. Stakeholder buy-in wavers. In this thought-provoking episode, we delve into the trials and tribulations of maintaining stakeholder buy-in for a B2B marketing program long enough to witness its impact. Our guest is Devin E Bramhall, a veteran in the B2B marketing sphere. She’ll discuss the…