We unpack the shift toward solopreneurs, prosumers, and "builder" personas, and what it means for onboarding, support, and product strategy. Then we break down Cluely, the Gen-Z startup with no clear product but a massive hype engine. Does marketing your marketing work? Should every startup build a hype team? And is Cluely the Fyre Festival of devtools?

We unpack the shift toward solopreneurs, prosumers, and "builder" personas, and what it means for onboarding, support, and product strategy. Then we break down Cluely, the Gen-Z startup with no clear product but a massive hype engine. Does marketing your marketing work? Should every startup build a hype team? And is Cluely the Fyre Festival of devtools?

Devtools are Pivoting + Cluely Hype

Every week, Gonto &amp; Hank boil down the most important product, growth, and marketing learnings from what’s happening in dev tools

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Marketing

Every week, Gonto & Hank boil down the most important product, growth, and marketing learnings from what’s happening in dev tools

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Devtools are Pivoting + Cluely Hype

Devtools are Pivoting + Cluely Hype