Amy Lacey shares her journey from a traumatic childhood—marked by an attempted abortion, an alcoholic father, a rage-filled home, running away at 12, foster care, and a sexual assault—to later healing through therapy, EMDR, and faith.
After being diagnosed with lupus and Sjogren’s in 2015, she created a cauliflower pizza crust to reduce inflammation and restore family traditions; despite going $269,000 in debt, a viral story about a single mom and her nonverbal autistic daughter helped the business explode, reaching $5.3M in 2017 sales and becoming a top Amazon pizza crust.
Following the 2018 Camp Fire and a venture capital deal that removed her as CEO and altered the product, she relocated her family to Florida, faced depression and flares, and later built a new soursop-based wellness brand while emphasizing trauma release, mindful eating, inflammation awareness, and forgiveness.
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00:00Â Praying for a Breakthrough
00:47Â Viral Story Saves Business
01:31Â Meet Amy Lacey
04:01Â Soursop and Origins
04:25Â Childhood Trauma Roots
06:14Â Running Away and Assault
08:58Â Autoimmune Diagnosis Spark
09:37Â CaliFlour Goes Viral
10:51Â Fire and Florida Move
13:09Â VC Takeover Fallout
13:52Â Food Industry Reality Check
15:58Â Soursop Discovery in Therapy
16:53Â Trauma Healing and Forgiveness
20:43Â Breaking Generational Cycles
24:44Â Impulse and Addiction Patterns
26:33Â Host Reflects on Addictions
28:37Â Family History and Survival
29:27 Forgiving Mom’s Past
29:48Â Jessie and Kenzie Miracle
31:43Â Faith Becomes the CEO
33:40Â Praying in the Red
00:53Â Viral Breakthrough Results
36:36Â Soursop and Inflammation
38:15Â Health Claims and Caution
40:23Â VC Money and Founder Values
41:47Â Christ Consciousness Talk
46:51Â Unconditional Love and Inclusion
48:23Â Product Offers and New Lines
51:34Â Business Tips and Community Wrap