While there were a slew of announcements that came out over the four days of the event, it was a statement Hubspot CTO and cofounder Dharmesh Shah’s made during his keynote speech that caught (and kept) my attention – that he felt chatbots are the most important technology to come out in decades.

I was able to grab some time with Shah to hear more about why bots have such potential to such a game-changing technology, and to hear about HubSpot’s own Growthbot efforts.