Dheeraj Sanka has a rich history in startups, retail systems and loyalty programs. His successful company Simple Modern Business runs Loyalti and a series of other new initiatives. As long-term partners with SnowShoe, Loyalti provides business owners with better insights into the effectiveness of their loyalty program and also helps them engage directly with retail customers. Thanks for listening to Spark Plug -- find all our episodes at Sparkplug.audioSpark Plug is brought to you by Sno...