Captive Conversations, The Hospitality Podcast

Dhilon Solanki - How to Build a Hospitality Brand That People Actually Believe In


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This week on Captive Conversations, I sat down with a creative force in hospitality: Dhilon Solanki β€” founder of Story Locker, co-founder of Pecking Order, and previously behind one of the most useful tools in the industry β€” Sprout.


Dhilon's journey is a masterclass in brand building with heart. He’s grown tech tools for hospitality, helped operators train better, and now helps people preserve their life stories through beautifully crafted, private podcast-style interviews.


πŸ”₯ Highlights include:

  • πŸ“² Building and exiting Sprout – a digital marketing tool used by 100s of restaurants
  • πŸ— The lessons from launching and running Pecking Order, his fast-casual brand
  • 🎧 The powerful human stories behind Story Locker – a new way to preserve legacy
  • πŸ‘¨β€πŸ³ How Sideways is rethinking team training with short-form video and storytelling
  • 🧠 Why you don’t need a flashy launch β€” you need tight feedback loops and strong intent


From emotional storytelling to operator tech, this episode covers what it takes to build something meaningful in hospitality β€” and life.


Dhilon's Podcast Answers

πŸ”₯ Best Hospitality Experience: Sticks n SushiΒ 

πŸ”₯ Best Hospitality Tech: Glue Loyalty

πŸ”₯ Best Restaurant: Roka

πŸ”₯ Best Burger: Bleeker & Shake Shack

πŸ”₯ Best Hotel: Ham Yard Hotel


🏷️ Brands Mentioned

Connect by Me&u https://www.meandu.com/gb/grow/connectΒ 

Story Locker https://storylocker.co.uk/

Sideways https://hospitality.sideways.ai/Β 

Sentiment Search https://sentimentsearch.com/Β 


πŸ‘‰ Listen now and subscribe to hear more behind-the-scenes chats with leaders shaping hospitality.

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Captive Conversations, The Hospitality PodcastBy CaptiveWiFI.com