This episode features the fabulous Dhruv Mathur. Dhruv is the founder of Perfect Digitals. Dhruv has a keen eye for International SEO. He explains how language and translation are one of the USPs for his international SEO and we discuss whether a company's website is best to use ccTLD, subdomains, subdirectory, gTLD with language parameters or different domains. He highlights what software you need to make of both novice and expert marketer levels. This episode is perfect for anyone wanting to understand technical SEO at an advanced level and learn from an expert in this field.