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DI 156 Debunking Sales Myths for Founders
In this episode, Lisa L. Levy sits down with revenue strategist Steven Johnson to debunk the biggest myths in B2B sales and show founders how to build systems that actually drive predictable revenue.
Steven pulls back the curtain on the emotional side of decision-making (yes, even in B2B), why hiring a “unicorn salesperson” isn’t a strategy, and how CEOs can and should understand the sales process. From reducing risk for decision-makers to building authentic relationships that convert, this conversation gives you a clear blueprint for sales leadership and business growth.
Keywords
-B2B sales
-revenue strategy
-emotional decision-making
-sales misconceptions
-sales talent
-relationship building
-entrepreneurial journey
-sales process
-business growth
-sales leadership
If you’re a founder or CEO ready to replace guesswork with a human-centered, scalable sales approach, this episode with Steven Johnson is your roadmap.
#B2BSales #RevenueStrategy #SalesLeadership #BusinessGrowth #SalesProcess #SalesTalent #EmotionalDecisionMaking #RelationshipBuilding #EntrepreneurialJourney
Learn more about your ad choices. Visit megaphone.fm/adchoices
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By Lisa LevyIn this episode, Lisa L. Levy sits down with revenue strategist Steven Johnson to debunk the biggest myths in B2B sales and show founders how to build systems that actually drive predictable revenue.
Steven pulls back the curtain on the emotional side of decision-making (yes, even in B2B), why hiring a “unicorn salesperson” isn’t a strategy, and how CEOs can and should understand the sales process. From reducing risk for decision-makers to building authentic relationships that convert, this conversation gives you a clear blueprint for sales leadership and business growth.
Keywords
-B2B sales
-revenue strategy
-emotional decision-making
-sales misconceptions
-sales talent
-relationship building
-entrepreneurial journey
-sales process
-business growth
-sales leadership
If you’re a founder or CEO ready to replace guesswork with a human-centered, scalable sales approach, this episode with Steven Johnson is your roadmap.
#B2BSales #RevenueStrategy #SalesLeadership #BusinessGrowth #SalesProcess #SalesTalent #EmotionalDecisionMaking #RelationshipBuilding #EntrepreneurialJourney
Learn more about your ad choices. Visit megaphone.fm/adchoices