June 25, 2024

DI 79: The Power of Physical: Optimizing Digital Journeys with Tangible Touchpoints with Mark Stern

21 minutes

📦 Welcome to another episode of Disrupt & Innovate! Today Lisa sits down with serial entrepreneur Mark Stern, founder and CEO of Custom Box Agency. With a background in strategy consulting and an MBA from Duke, Mark shares how he scratched the entrepreneurial itch to build CBA, an agency focused on optimizing customer journeys through physical and digital touchpoints.

Key Takeaways:

Niche down to one clear focus to make it easy for others to help you succeed

Understand the end goal and work backwards to design clear customer journeys

Leading vs supporting - help your team specialize in their roles over time

Pivoting fully to one business allows for greater growth

Mark provides invaluable lessons from his entrepreneurial journey. While the path isn't always clear, focusing on the customer experience through all senses can disrupt industries. Thank you for listening! Tune in next time for more disruptors innovating to make an impact.

Learn More: customboxagency.com

#DisruptAndInnovate #CustomerExperience #Entrepreneurship #CustomBoxAgency

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