Disrupt & Innovate

DI 84 Harness the Power of Pricing: Experiments that Lead to Predictable Profits

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Lisa sits down for an enlightening conversation with pricing expert Per Sjofors. Per shares insights from 15+ years helping clients disrupt traditional pricing models through data-driven

experiments. Tune in to learn actionable strategies for driving unprecedented

growth through small pricing tweaks.


Key Takeaways:

  • The importance of 1% changes to costs, sales, or pricing
  • Developing a science-based pricing research method
  • Expectation bias and how price impacts perceived value
  • Assigning value and the role of magical thinking
  • Case studies of pricing experiments leading to 5x-15x growth


    • Whether you sell products or services, Per provides an achievable framework for testing pricing

    assumptions. As Lisa says, embracing small, ongoing changes is the foundation

    for sustainable growth. Don't miss this chance to learn from a true pricing

    innovator!


    Follow Per on LinkedIn: (16) Per Sjofors | LinkedIn


    Check out his book The Price Whisperer


    Join Lisa next time for more disruptive discussions!

    #pricing #growth #experiments

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    Disrupt & InnovateBy Lisa Levy