Performance problems don't appear overnight. They show up as strategy problems first: misalignment, unclear priorities, competing goals, and they create drag long before they create visible failure. In this episode of This Is Strategic Marketing, I show you how to recognize the early signals that reveal strategy is off before results collapse. When your team can't articulate priorities clearly, when departments optimize for conflicting goals, when resources are spread across too many initiatives - these are strategy problems, not performance problems. And they're far easier to fix when you catch them early. Learn what to watch for and how to course correct before the strategy issue becomes a performance crisis.