For professional service providers, the sale happens in a conversation, How do you keep that dialogue open, so that the conversation doesn’t shut down?

If your delivery is one-on-one, how do you arrange for your sale to be just as much a dialogue? How do you make your marketing be more of a dialogue and less of a monologue, less of an announcement or speaking AT people?

The example in this episode about Cinderella and the Fairy Godmother is covered in this LinkedIn post.

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