In this episode, Sinead and Alex dig into the collapse of the diamond industry, where natural stones are losing their luster and lab-grown gems are stealing the show. 

They unpack how Gen Z’s love of sustainability, customization, and not being scammed by boomer romance marketing is reshaping the market. From De Beers' existential crisis to the downfall of mall jewelers, this is a story of cultural shift, economic reckoning, and what happens when the ultimate symbol of “forever” loses its grip on the collective imagination.