Catch the latest episode of PROPcasts with Diana Snyder, SVP/Experience Strategy at Propeller, and Kate Rush Sheehy, SVP/Strategy & Insights at GSDM. They dive into key takeaways from SXSW—how mission-driven branding is building communities, the rise of fan cocreation, and why gaming is the next frontier for brands. Plus, we discuss AI in creativity and the future of synthetic audiences.