096: Diane Szukovathy from Jello Mold Farm on Taking Chances in the World of Flower Farming

Diane Szukovathy raises about 4.5 acres of cut flowers at Jello Mold Farm in Mount Vernon, Washington. Now in their eleventh year of selling flowers, Diane and Dennis Westphall have become cornerstones of the local flower movement in the Pacific Northwest. Diane cofounded the Seattle Wholesale Growers Market when she realized the need to expand her farm’s reach without putting more hours into marketing and distribution. We discuss the establishment of the cooperative and its journey to self-sufficiency, including details about how the cooperative has brought on staff and set standards for its growers. Diane also digs into the details of producing cut flowers at Jello Mold Farm, where she and Dennis manage annual and perennial flower and foliage crops. She shares her techniques and perspective on weed management and pest control, and gets into the nitty gritty details of how they produce top quality cut flowers – including an excellent tutorial on cleaning buckets and totes. We also talk season extension in the high tunnel, and forcing woody crops to flower in order to have products to sell in January. The Farmer to Farmer Podcast is generously supported by Vermont Compost Company.