Dianna Cohen, Founder Of Crown Affair: Navigating Influencer Marketing To Build Your Brand

On today's episode, we’re chatting with our new haircare bestie, Dianna Cohen! She is the founder and CEO of Crown Affair, a haircare brand empowering people to redefine their relationship with their hair through accessible luxury products, guidance, and community. In our conversation, Dianna shares her journey building the brand and her approach to managing a team. 

With her extensive experience in marketing, including running an agency and working with brands such as Harry’s, Outdoor Voices, and Yumi, Dianna provides valuable insights into the world of entrepreneurship and influencer marketing. Dianna launched Crown Affair just weeks before the pandemic hit, and she opens up about how it impacted the foundations and evolution of her brand. As a leader, Dianna takes a realistic, empathetic, and feminine approach that fosters trust within her team and empowers them to learn and grow so they’ll thrive in whatever they do next.

IN THIS EPISODE, WE TALK ABOUT:

- Engagement on Instagram vs. TikTok 

- How the pandemic impacted Dianna's brand launch 

- Utilizing influencer marketing for product promotion

- Tips for engaging directly and vulnerably with your consumers 

- Dianna's unique mentorship program

- Ways to foster trust within your team and empower them to make decisions 

- The benefits of a hybrid work environment when building a brand 

- Dianna’s realistic and empathetic leadership approach

- Advice for transitioning from masculine to feminine energy

CONNECT WITH DIANNA

Follow Dianna on Instagram: @diannacohen

Follow Crown Affair on Instagram: @crownaffair 

Follow Crown Affair on TikTok: @crownaffair

Check out the Crown Affair products: crownaffair.com 

CONNECT WITH ALI

Follow me on Instagram: @aligrant

Follow me on TikTok: @aligrnt 

CONNECT WITH JESS

Follow me on Instagram: @jessyoowould

Follow me on TikTok: @jessyoowould

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