This is a conversation with Dianne Wilkins, the CEO of Critical Mass. Di has been with the company since 1998 when she left her previous career behind to take on the global Saab account for the then young agency. She’s since helped grow the business from 25 people to over 1,000 people in 12 offices all over the world. Enjoy!

Dianne Wilkins - Global CEO, Critical Mass

Real Famous is a real life education in making brands that people want to talk about. We’re talking to leaders in creative industries to learn from their stories - how they got started, the challenges they overcame, the work that defined their careers and what drove them to become a success. We're brought to you by Plein Air, the agency that helps brands grow through connected, shareable and useful customer experiences.

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This is a conversation with Seth Gaffney. He is the Co-Founder and Chief Strategy Officer at Preacher, the agency that’s “Spreading the Good Word” as they say. They've won Small Agency of the Year from Ad Age and support clients like Coca-Cola, the Container Store, ESPN, Sports Clips, and Foot Locker. Enjoy!    

Seth Gaffney Returns

This is a conversation with returning guest Anselmo Ramos, the Co-Founder and Creative Chairman at Gut. In 2023, they became Adweek’s Breakthrough Agency of the Year, and killed it at Cannes with wins for Independent Network of the Year and Agency of the Year for the Buenos Aires office among 35 Lions. They closed 2023 with a surprising sale to tech giant Globant. Enjoy!  

Anselmo Ramos Returns

Welcome Bonne Wan. Bonnie worked with some of the most creative agencies in the world including Chiat, Hal Riney, and FCB. She is now a Partner and Head of Brand Strategy for Goodby Silverstein, and was Chief Strategy Officer of the Year in 2022 for Ad Age. On January 16th, she officially became an author with her new book, The Life Brief, A Playbook for No-Regrets Living. Enjoy!

Bonnie Wan - Partner, Head of Brand Strategy, Goodby, Silverstein & Partners

Clay Parker Jones returns to an all new Real Famous. In his past life, he was Managing Director at Undercurrent, Co-Founder at August, and Executive Director of Organization Design at R/GA. He is now Managing Partner and Chief Strategy Officer for one of Fast Company’s most innovative companies of 2023, Black Glass. Show notes redacted.

Clay Parker Jones Returns

Real Famous returns with a conversation with Catherine Heath. She recently left her role as the Head of Brand for Instagram. She is now on the board of the innovation consultancy Spikes and the Museum of Modern Art while running her own global consultancy called Once Upon a Time Brands. 

Dianne Wilkins - Global CEO, Critical Mass

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