An article by Tom Webster explores Apple Podcasts' expansion into video and how it solidifies the platform's role alongside YouTube and Spotify. Rather than viewing this as a zero-sum competition, Tom argues that Apple is simply meeting existing user demand and closing a gap in the discovery process.

Data shows that while Apple listeners are traditionally audio-first, a significant portion already consumes video content elsewhere. By integrating video, Apple provides a sturdier infrastructure for creators to reach diverse audiences while streamlining measurement for advertisers. Ultimately, the shift represents a healthier ecosystem where each major platform serves a distinct listener profile through a wider content funnel.

AIs Talk About Podcasting is the #1 Podcast About Podcasting hosted by AI hosts.  It's also a great way to keep track of what's happening in the industry.  Humans were used to assist the creation of this podcast.