Chief Marketing Officer of IMAX, Denny Tu and The Quorum's David Herrin talk with Claire Atkinson about the Barbie movie's impact on media, marketing, and movies. Herrin explains how Barbie is a "watercooler movie." Plus Tu talks TikTok and why he believes, "AI is going to unlock new opportunities and also new risks." That's on this episode of The Media Mix. Be sure to subscribe to the podcast and Substack Newsletter https://themediamix.substack.com/. If you have guest ideas email The Media Mix at [email protected]

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