When ChatGPT blew up, I had an actual identity crisis.

Because if everyone can just prompt a bot to "act like a conversion copywriter"… what does that mean for the rest of us?

In this episode, I'm breaking down the real reason copy is feeling flatter, blander, and more ignorable than ever—and it's not because of AI. It's because we're skipping the thinking part.

We'll talk about:

• Why your audience is trained to ignore familiar content

• The difference between using AI vs. outsourcing your voice

• How to know if your copy is lazy (even if you wrote it yourself)

• A simple scroll-stopping test to run before you hit publish

If your message is starting to sound like everyone else's, this episode will help you snap out of it—and make your copy bankable again.