The major companies that produce and sell ultraprocessed foods are making big changes, or at least they are promising to. The Trump administration has celebrated “wins” over companies as varied as PepsiCo and Steak ‘n Shake. It’s not clear whether decisions from these companies to change their products – out with synthetic dyes and in with beef tallow – are coming from pressure at the federal level, new state laws, changes in the marketplace – or if anything meaningful is happening at all.