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Did Cracker Barrel Just Serve Us New Coke?
It's been all over the news, social and in our psyche of pop culture, the recent Cracker Barrel rebrand. With a mea culpa issued only seven days after launch, many view this as one of the worst mis-steps in recent corporate branding.
Today, Tony and Liz discuss similarities between the launch of New Coke in 1985 and how it followed the same fate. There are connections to be made - and maybe, just maybe, they were BOTH brilliant marketing strategies, not massive failures!
Liz Hersh and Tony Vann are strategic communicators who practice marketing, public relations, media relations and digital strategies. Learn more by visiting: http://www.DirtRoadPR.com
Download and Subscribe to all episodes at: http://www.DirtRoadPR.com/podcast
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By The Dirt Road Group, LLCIt's been all over the news, social and in our psyche of pop culture, the recent Cracker Barrel rebrand. With a mea culpa issued only seven days after launch, many view this as one of the worst mis-steps in recent corporate branding.
Today, Tony and Liz discuss similarities between the launch of New Coke in 1985 and how it followed the same fate. There are connections to be made - and maybe, just maybe, they were BOTH brilliant marketing strategies, not massive failures!
Liz Hersh and Tony Vann are strategic communicators who practice marketing, public relations, media relations and digital strategies. Learn more by visiting: http://www.DirtRoadPR.com
Download and Subscribe to all episodes at: http://www.DirtRoadPR.com/podcast