Marketers have tried every trick in the book to get consumers to pay attention. And now? That behavior is catching up with them quickly. From being seen as intrusive to downright creepy, marketers have to take a step back and reevaluate if their foundational methods are even working anymore. In this episode, we take a look at the latest Forrester report, Marketers Versus Customers: Opposing Forces Erupt, and discuss how marketers need to reevaluate their assumptions with customer data and embrace customer preferences.