In this episode, the hosts discuss the latest updates from Google Marketing Live, focusing on AI innovations, the introduction of AI mode, and its implications for search and PPC.

They explore the future of audience targeting, the integration of video ads, and the importance of a solid foundation for leveraging AI in advertising.

Takeaways

• AI is transforming how we find information.
• Google is coming back to show they're the top dogs.
• The PPC world as we know it has officially changed.
• Video ads are coming to Search and Google Shopping.
• Google is creating more touch points within their ecosystem.
• Google's core product is advertising.
• You need to have your foundation built for AI Max.
• Google is giving you the ability to create images.
• We need to give Google time to improve these tools.
• We're at the forefront of AI capabilities.