There's been talks of Mozilla killing off the Fox for years now, and maybe that is actually happening. Well no it's not this is clearly a marketing campaign but what happens now.

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==========Resources==========
Firefox Logo: https://blog.mozilla.org/en/internet-culture/the-fox-is-still-in-the-firefox-logo/
Evolution Of A Brand: https://blog.mozilla.org/opendesign/firefox-the-evolution-of-a-brand/
OMG Ubuntu: https://www.omgubuntu.co.uk/2026/03/is-firefox-about-to-get-a-new-logo
Kit Mascot: https://discourse.mozilla.org/t/introducing-kit-your-new-companion-through-the-web/146463
Reddit Announcement: https://www.reddit.com/r/firefox/comments/1rsrjle/you_may_have_noticed_someone_new_in_firefox_lets/
Nova Redesign: https://www.omgubuntu.co.uk/2026/03/firefox-nova-redesign

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https://www.youtube.com/watch?v=QITiC4v0Tf8