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For over 2 decades the Real Story Group has evaluated technology vendors and their viability for brands searching for solutions. But this shocking review of Salesforce's '360 Audiences' product points to a larger issue with the big 'marketing cloud' solutions. Using phrases such as "cobbled-together" in their report, we break it down and explain why the big marketing cloud platforms may be the worst decision you can make for your organization.
By Cheetah Digital5
55 ratings
For over 2 decades the Real Story Group has evaluated technology vendors and their viability for brands searching for solutions. But this shocking review of Salesforce's '360 Audiences' product points to a larger issue with the big 'marketing cloud' solutions. Using phrases such as "cobbled-together" in their report, we break it down and explain why the big marketing cloud platforms may be the worst decision you can make for your organization.