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For over 2 decades the Real Story Group has evaluated technology vendors and their viability for brands searching for solutions. But this shocking review of Salesforce's '360 Audiences' product points to a larger issue with the big 'marketing cloud' solutions. Using phrases such as "cobbled-together" in their report, we break it down and explain why the big marketing cloud platforms may be the worst decision you can make for your organization.
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For over 2 decades the Real Story Group has evaluated technology vendors and their viability for brands searching for solutions. But this shocking review of Salesforce's '360 Audiences' product points to a larger issue with the big 'marketing cloud' solutions. Using phrases such as "cobbled-together" in their report, we break it down and explain why the big marketing cloud platforms may be the worst decision you can make for your organization.