University of Toronto marketing and psychology professor Sam Maglio looked into how people react to abbreviations and short form, and the results may have you rethinking your texting habits. Plus, culture guru Elamin Abdelmahmoud breaks down the latest chapter in the feud between Drake and Kendrick Lamar, and what it means for those of us in the 6ix.

University of Toronto marketing and psychology professor Sam Maglio looked into how people react to abbreviations and short form, and the results may have you rethinking your texting habits. Plus, culture guru Elamin Abdelmahmoud breaks down the latest chapter in the feud between Drake and Kendrick Lamar, and what it means for those of us in the 6ix.

University of Toronto marketing and psychology&nbsp;professor Sam Maglio looked into how people react to abbreviations and short form, and the results may have you rethinking your texting habits. Plus, culture guru Elamin Abdelmahmoud breaks down the latest chapter in the feud between Drake and Kendrick Lamar, and what it means for those of us in the 6ix.

Did u no ppl h8 it when you txt like this? A Toronto professor has academic proof

Tap into the stories that the GTA is talking about. Hosted by David Common. If you listen to one Toronto podcast, make it this one. From the team that brings you CBC Radio’s Metro Morning.

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Tap into the stories that the GTA is talking about. Hosted by David Common. If you listen to one Toronto podcast, make it this one. From the team that brings you CBC Radio’s Metro Morning.

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Did u no ppl h8 it when you txt like this? A Toronto professor has academic proof

Did u no ppl h8 it when you txt like this? A Toronto professor has academic proof