All links and images for this episode can be found on CISO Series

At one point a sales representative will get so desperate trying to get a reply from a prospect that they'll resort to some tepid attempt a humor. We've all seen the email that is trying to understand why we're not replying. And the salesperson tries to make it easy for the recipient to respond by just pressing a single digit. 1: You're too busy, 2: You didn't see my email, 3: You really wanted to respond but you're stuck in a well.

This week's episode of CISO/Security Vendor Relationship Podcast was recorded in front of a live audience at the SF-ISACA conference in San Francisco. It features me, David Spark (@dspark), producer of CISO Series and Mike Johnson. Our guest is my other co-host Andy Ellis (@csoandy), operating partner, YL Ventures.

Huge thanks to our podcast sponsors, Code42, Sotero, and Constella Intelligence

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In this episode:

• How do you go about making a business case for further investment in cyber security initiatives?
• Is it possible to get people to get security people change their behaviors?
• Using humor in cold sales. Does it ever work?
• ...and what happens when it backfires?