Does it matter if your boss isn't actually the person writing those inspiring messages to the troops? John and Shaun suggest it's about a good leader-comms relationship. It's easy to accuse your CEO of not really knowing what's going on, but perhaps it's a case of someone else having better communications skills to make up for it. Of course, like everything, it's never that simple. Produced by Shaun Weston Media. Music by CyrilNikitin, Music Standard Licence.