Mark Hook is the Global Director of PR and Communications at Brightpearl, the operations platform for brands and retailers. In this episode, we talk about building towards PR moments, what role PR plays for startups in the broader marketing mix, and whether or not your SaaS company should have an agency on retainer.

Mark Hook is the Global Director of PR and Communications at Brightpearl, the operations platform for brands and retailers. In this episode, we talk about building towards PR moments, what role PR plays for startups in the broader marketing mix, and whether or not your SaaS company should have an agency on retainer.

Did Your Agency Get Some Coverage and then Pop to the Pub?

This isn&#39;t another C-Suite, &#34;future of the industry&#34; pontification podcast. The Drip talks with the people doing the work. These are strategic and tactical conversations about marketing and communications from professionals with the titles of Manager, Director, and Vice President. We get into how to best pitch the media, create content, and distribute across internal and external channels. You&#39;ll hear from the individuals driving brand and employee engagement at the hottest startups and the world&#39;s biggest companies. The Drip: Caffeinate Your Campaigns.

Business

Technology

Marketing

This isn't another C-Suite, "future of the industry" pontification podcast. The Drip talks with the people doing the work. These are strategic and tactical conversations about marketing and communications from professionals with the titles of Manager, Director, and Vice President. We get into how to best pitch the media, create content, and distribute across internal and external channels. You'll hear from the individuals driving brand and employee engagement at the hottest startups and the world's biggest companies. The Drip: Caffeinate Your Campaigns.

This isn't another C-Suite, "future of the industry" pontification podcast. The Drip talks with the people doing the work. These are strategic and tactical conversations about marketing and communications from professionals with the titles of Manager, Director, and Vice President. We get into how to best pitch the media, create content, and distribute across internal and external channels. You'll hear from the individuals driving brand and employee engagement at the hottest startups and the world's biggest companies. The Drip: Caffeinate Your Campaigns.

Share Did Your Agency Get Some Coverage and then Pop to the Pub?

Sign up to save your podcasts

Did Your Agency Get Some Coverage and then Pop to the Pub?

Did Your Agency Get Some Coverage and then Pop to the Pub?