Recently, Sean Diddy Combs entrepreneur and entertainer, has alleged that his former wine & spirits partner Diageo was engaging in racist practices and severing ties. Join us as we uncover the intricate details of this complex case and explore the claims made by Diddy against Diageo. Discover the history of their joint venture, where Diddy's involvement and marketing prowess played a significant role in propelling Ciroc vodka to unprecedented heights of success. We examine the allegations of racism made by Diddy and the impact it had on their partnership. Delving into the arguments presented by both sides, we explore the challenges and controversies surrounding the case, questioning whether race was indeed a factor in this billion-dollar feud.