This episode of Difference Makers is brought to you by Savannah Buds and Burgers Week. For more information, visit dosavannah.com/dinesavannah.

Visit Savannah president Joe Marinelli sits down with Difference Makers host and Savannah Morning News editorial page editor Adam Van Brimmer to discuss how marketing Savannah has changed in the years since he started, how additions to the airport have created a new avenue for visitors and what the next generation of tourists to Savannah are looking for.

 

(1:48): Visit Savannah

(2:08) Working at the Plaza Hotel for Donald Trump

(5:56) Visit Savannah's new campaign

• Anything But Ordinary: Visit Savannah launches new ad campaign (SMN, May 29, 2018)

(9:43) Seeing out-of-towners as visitors rather than tourists

• Joe Marinelli column: Let's call them visitors (SMN, May 23, 2018)

(14:48) Emergence of Savannah as a tourist destination

• Study: More money, more visitors in Savannah during 2017 (SMN, May 12, 2018)

(23:07) How Allegiant, other airlines have helped more people get to Savannah

• Passenger count at Savannah/Hilton Head International Airport continues upward (SMN, May 16, 2018)

(28:16) Next generation of visitors to Savannah

(29:58) Quality experience for residents compared to visitors

 

Make sure to follow The Commute podcast for daily news briefs from Adam.