Spoiler alert, they are NOT the same! Liz and Tony chat about the differences between marketing, advertising and sales. This week, the discussion focuses not only on defining the tactics, but also how to effectively use them and in which order they should be implemented.

Liz Hersh and Tony Vann are strategic communicators who practice marketing, public relations, media relations and digital strategies. Learn more by visiting: http://www.DirtRoadPR.com

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