Being different works - at least for a while.

In the short term, it allows you to stand out. To be noticed. To get the market's attention.

However, in the longer term, if your product or service is not of high quality, even being different will not save you.

But in a situation where there is little to no social proof or validation, being different provides just that.

So, where did I learn this little life lesson?

At the Melbourne Noodle Market of course!

Yes! Really!

 

#differentiation #standingout #marketing