Sign up to save your podcasts
Or
Share Differentiate or Die: Category creation?
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
Differentiate or Die: Category creation?
8:16
Creating a category is not for the faint of heart.
Over the past 20 years, Firebrick has been at ground-zero of the formation of multiple B2B tech categories: CRM/MA, SaaS, Big Data, CX, DevOps, Edge and more. Positioning veterans Bob Wright and Bob Macdonald share their insights on category creation, including:
Also available in this series, 3 Keys to run successful positioning, Not for the faint of heart, Symptoms you have a positioning problem, Positioning vs. Branding: Clearing up the confusion, B2B Positioning, CEO or CMO agenda?, Is your positioning winning or losing?, Stop the geek speak, Setting the foundation for successful positioning, B2B Positioning with and agency or in-house, When positioning expires, and The best product rarely wins.
The post Differentiate or Die: Category creation? appeared first on Firebrick Consulting.
View all episodes
By Differentiate or Die: Secrets of Silicon Valley8:16
Creating a category is not for the faint of heart.
Over the past 20 years, Firebrick has been at ground-zero of the formation of multiple B2B tech categories: CRM/MA, SaaS, Big Data, CX, DevOps, Edge and more. Positioning veterans Bob Wright and Bob Macdonald share their insights on category creation, including:
Also available in this series, 3 Keys to run successful positioning, Not for the faint of heart, Symptoms you have a positioning problem, Positioning vs. Branding: Clearing up the confusion, B2B Positioning, CEO or CMO agenda?, Is your positioning winning or losing?, Stop the geek speak, Setting the foundation for successful positioning, B2B Positioning with and agency or in-house, When positioning expires, and The best product rarely wins.
The post Differentiate or Die: Category creation? appeared first on Firebrick Consulting.