In this episode, Vignesh M (CEO , www.thegrowthkitchen.com) and Vinod Parameshwaran (CEO, https://springboarddigital.com) discusses about 4 types of differentiation that businesses handle, to get more brand awareness and sales. Attribute, Being first, leadership and heritage points are brieflly explained with real life examples. What are the key takeaways for small businesses with these points ? for this question, listen to this episode and revert us with your comments.