What is the difference between branding and positioning for B2B tech companies?

* Do I need both?

* How do they play together?

* Which comes first?

“Positioning vs. Branding: clearing up the confusion,” the second podcast in a new series featuring positioning expert Bob Wright, gives B2B tech execs a framework for understanding the proper roles of branding and positioning – and important distinctions between the two. You’ll also learn what it takes to give your company and product a more powerful position in today’s noisy B2B tech landscape. (podcast length: 4 minutes)

Also available, the first podcast in this series, Symptoms you have a positioning problem.