The Lonely Entrepreneur Podcast

Differentiate Your Business & Dominate Your Niche


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A simple yet the most daunting question for every start-up entrepreneur: 

What makes your business different❓❓❓

In today's noisy and often seemingly oversaturated market, nobody's paying attention to anything. For a second, think about yourself. What makes you pay attention when something is put in front of you? 

Hence the need to stand out and be different. Be able to describe your unique offer, solve problems others have not yet discovered, and establish a new niche where people are likely ready to support and buy from you.

▶️ Differentiate Your Business & Dominate Your Niche.

Key points in this episode:

✔️ We live in a world where there's competition with whatever idea we have or are executing. There are very few spaces where one can develop an idea where there isn't somebody doing it, thinking about doing it, or could do it in the future. With the stiffer competition, entrepreneurs have got to work harder and smarter. 

✔️ Businesses use email marketing and social media as the two most powerful marketing tools, yet some win while others don't. Frankly, our biggest competition is content clutter. People's attention is pulled from all sides by anything and anyone who's selling something on the internet. 

✔️ We believe that the first thing required before embarking on a business is finding a playground where nobody else is playing. What we mean by that is that when you're selling your product and service, you're not just like everybody else.  

✔️ Careful planning, research, and a solid commitment to your values and vision are required to establish a unique selling proposition for your business. Create compelling reasons why customers should choose you.

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Feel like no one understands or cares as much as you do? 

The Lonely Entrepreneur helps entrepreneurs with the #1 issue we all face – the struggle. We know what it's like to feel energized and overwhelmed at the same time. It's all about our perspective on business issues, personal issues, and the day-to-day grind of being our own boss. The difference between success and failure is your perspective. You can learn more and get a FREE daily perspective to help you be a better entrepreneur each day by visiting us at www.lonelyentrepreneur.com.

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The Lonely Entrepreneur PodcastBy Michael Dermer

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