I saw Craig speak on an Adweek panel and knew I had to chat with him. In a crowded dental hygiene space, he found a way to stand out. Finding a niche, a genuine niche, is something so many brands struggle with. Enjoy this MasterClass in brand differentiation with someone who succeeds by being nice.

Differentiating Your Brand (Craig Dubitsky)

Right before the pandemic hit I started an agency and holy mother of god, I didn't know what I was in for. There is so much inherent drama in starting a business, particularly a creative agency. The competition is insane. The overhead is high. Client retention is a joke. So I figured I'd share my story as it unfolds to show you what it's like to start your own thing. And of course, what not to do.

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Differentiating Your Brand (Craig Dubitsky)

Differentiating Your Brand (Craig Dubitsky)

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