Competition surrounds every entrepreneur and business operator in every industry and in every country around the world. How can we see and be seen in a sea of noisy competitors? How can we re-position our products and/or services - lifting us to a place upon a hill so that our target market can not only see us, but can recognize that we have what it takes to serve them in a way that is second to none? What differentiation strategy must we enact to be recognized in an competitive economy of new product and service entrants, buyer fickleness and confusion, dominant suppliers, impostors, and direct business rivals? That is our focus on this edition of, “The Strategist Radio LIVE."