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Difficult Listening Channel - 215 - Hail to the Beef or: A Funny Thing Happened on the Way to the Dumpster


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Forget the 'million dollar' idea, Pedro had the 'hundred million dollar' idea: Chinese Mexican restaurants! It was so simple that it couldn't fail. After all, Tex-Mex is popular, Chi-Mex would be groundbreaking! And so it became. Pedro Ling's Chi-Mex Bistro took the world by storm. Featuring dishes such as General Tso's Tacos, Wonton tortillas, Mandarin pork refried fajitas, and stir-fry enchiladas, Chi-Mex franchises were an instant hit. Where else could you get dim sum nachos with cilantro, jalapeno and red beans? Or how about a spicy sweet and sour chicken burrito? Exactly! And that was the key to such an unbelievable success. Never before had the best of China and Mexico come together under one roof. And the other eateries were feeling the pinch. Taco Bell reported a reduction in their same store sales, as did P.F. Chang's. Within a year Pedro Ling had become bigger than Colonel Sanders. He was truly riding the tidal wave of success. He had his critics though. Some claimed that he was a fake. But with a Chinese father and a Mexican mother, Pedro was in fact the 'real deal'. He also knew kung-fu, was good at math, spoke fluent Spanish, and could play a mean trumpet. email: [email protected] web: www.michaeloster.com
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the Difficult Listening ChannelBy Michael Oster