Dig In

On this week’s episode, Jess Gaedeke is joined by Betsy Pendergast, VP of Future Strategy and Innovation at Dig Insights, to explore why the real opportunity with AI goes beyond efficiency, how brands can stay distinctive as AI reshapes consumer decision-making, and why human connection is becoming more valuable in an AI-driven world.

On this week’s episode, Jess chats with Erin Miller, Vice President of Global Corporate Communications at Yahoo, to explore how Yahoo turned AI experimentation into a new way of working, why AI is most valuable as a thought partner rather than a replacement, and why human connection still matters more than ever in an increasingly AI-driven world.

On this week’s episode, Jess Gaedeke is joined by Meagan Healey, VP of Marketing and Brand Strategy at Dig, to explore why consistency is essential to strong brands, how clear brand foundations create more room for creativity and experimentation, and why marketers need to look beyond their own perspective when making big brand decisions.

We’re back for Season 5! On our first episode back, Jess Gaedeke is joined by Kunal Mehta, Global Head of Marketing, Communication and Brand at DSM-Firmenich Animal Nutrition & Health, to explore why consistency is the foundation of strong brand building, how Kit Kat broke one of its most iconic brand rules to take a stand on girls’ education, and why the strongest brands know when to stay consistent and when to take a bigger swing.

It's the Season 4 finale of Dig In! On the final episode Jess Gaedeke revisits the most memorable moments from Season 4, featuring clips from conversations that explored everything from why getting into consumers' homes still changes everything, to how alligator farms unlock contact lens insights, to the agile innovation sprint behind Danone's GLP-1 product launch. We'll see you soon for Season 5. 

Bonjour! On this week's episode, host Jess Gaedeke is joined by Julien Naggar, SVP of Client Partnerships at Dig Insights, to explore why ethnographic research surfaces the consumer truths that surveys will never capture, how the insights function is evolving from data aggregator to strategic decision influencer, and what French consumer culture can teach global brands about empathy, sustainability, and human connection. Aurevoir! 

On this week’s episode, Jess Gaedeke is joined by Amy Baer, Head of Strategic Insights North America at Bel Group, to explore why getting marketers into consumers’ homes still unlocks the most powerful insights, how ethnographic research is shaping a more consumer-first culture at Bel, and why human connection remains essential in the age of AI.

We’re doing a throwback episode this week! In the episode Jess was joined by Anna Estlund, Vice President of Insights & Strategy at Pernod Ricard, to explore how the team navigated the canned cocktail boom by rooting strategy in consumer behavior, the importance of cultivating empathy across global stakeholders, and why shopper insights is the most underrated (and sexiest) area in the insights world. 

On this week’s episode, Jess Gaedeke is joined by Betsy Pendergast, VP, Future Strategy & Innovation at Dig, to explore how community is reshaping the future of entertainment, why fragmentation is driving a renewed need for connection, and how insights teams can move beyond reporting to create real organizational impact.

On this week’s episode, host Jess Gaedeke is joined by Vera Chien, Executive Director of Global Corporate Strategy and Insights at Warner Bros. Discovery, to explore how rethinking segmentation can turn insights into real business impact, why “knowing is only half the battle” when it comes to research, and how stronger stakeholder collaboration makes insights actually stick.