What does it take to leave a stable finance career and build a fragrance brand from scratch without outside funding? In this episode of TRENCHES Rapid Fire, host Milan Terez sits down with Grace Howland, founder of Evoquer Fragrances, an experience-based fragrance brand redefining what scent can mean. Grace opens up about the real challenges of launching a consumer product brand, how she makes hard decisions in product formulation, and the daily routines keeping her grounded as a self-funded founder.

Key TakeawaysJourney from finance to entrepreneurshipChallenges of launching a new brandDecision-making in product formulationWork schedule and productivity hacksSelf-funding and financial independence

Chapters

00:00 Welcome to TRENCHES Rapid Fire00:39 Rapid Fire Questions with Grace Howland01:04 Watch Love Story of HBO Max01:32 New Noah Kahan Album & Project Hail Mary Book02:16 An Eat, Pray, Love Moment02:26 How to Make Hard Decisions02:55 Building Without a Trust Fund03:33 How to Make Mistakes04:27 Emotional Support Airpod Max04:51 How to Build Your Own Hours as a Founder06:14 Daily Non-negotiable06:43 From Tech Founder to Fragrance08:27 See You Next Episode

Connect With Us:Our Guest - Grace HowlandTikTok - https://www.tiktok.com/@gracehowland_

Guest Brand - EvoquerTikTok -  https://www.tiktok.com/@shopevoquerInstagram - hhttps://www.instagram.com/shopevoquer/Evoquer Official Website - https://shopevoquer.com/

Our Host: Milan TerezInstagram - https://www.instagram.com/milanterez/ ⁠⁠TikTok - ⁠⁠https://www.tiktok.com/milanterez ⁠

TRENCHES with Milan TerezInstagram - ⁠⁠https://www.instagram.com/trenchesthepodcast/TikTok -⁠⁠ ⁠⁠https://www.tiktok.com/trenchesthepodcast

Entrepreneurship, Fragrance, Startup, Self-funded, Business decisions, Work-life balance, Innovation, Brand building, Rapid Fire, Grace Howland