If you know anything about me, you know that I am big on personal branding. I can safely say that my business and personal branding are closely tied. I have always believed that it’s not just about what you do, but also who you are. Of course, when you build your brand around yourself, most of it carries over into your business branding as well.

Isaac Irvine, who coaches his GoDaddy colleagues on personal branding, joins us to share how he has brought personal branding to the corporate level and sought to bring individualism to those who work with him.

There are fine lines as well as gray areas on how much of your personal self you should bring to the surface through your brand. Each individual needs to find that sweet spot that works for them.

In this podcast we took the subject of personal branding in any direction it wanted to go, from how far you take your personal values all the way to people who take on a totally different persona on the web than what you find when meeting them in real life.

Where to Find Isaac:

GoDaddy.com

@theisaac on Twitter