Before Tik Tok “made you buy it,” HSN and QVC made you do it. Listen to the trajectory of Shoppable TV at the Business of TV event.

DIGIDAY: Future of Shoppable TV

The Transient Identiti podcast is a weekly chronicle of how consumer behavior continuously redefines the Rules of Engagement for Marketers. With an eye towards the future, we’ll discuss Consumer Psychology, Consumer Truths, DTC, Chasing, Revenue Return and Attribution, Marketing Paradigms, Real vs Fake Influence, Branded Content, Decision Making Models, WTF is Path to Purchase, Future of Voice, the Connected City, Why Go Live, etc

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DIGIDAY: Future of Shoppable TV

DIGIDAY: Future of Shoppable TV