Technology lets the New York Times create products powered by its journalism. "While we need to continue to focus on the news, we need to reposition how we think about what we're doing for our customer, because there are other needs that we can serve," said David Perpich, svp of product for the New York Times. So instead of thinking of itself as simply a news destination supported by advertising, the Times has begun to shift to a new mindset of being an ecosystem that serve other reader interests, like cooking and television.