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Melissa Bell, publisher of Vox, spoke about the challenges of negotiating a lightning-fast news cycle at the Digiday Publishing Summit. In order to stay ahead of the game, Vox established platform-specific centralized studios that work across the media brands to learn new platforms and what works for each one. And it's found success in looking at what other publishers are doing: "We ruthlessly steal from other people," said Bell.
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Melissa Bell, publisher of Vox, spoke about the challenges of negotiating a lightning-fast news cycle at the Digiday Publishing Summit. In order to stay ahead of the game, Vox established platform-specific centralized studios that work across the media brands to learn new platforms and what works for each one. And it's found success in looking at what other publishers are doing: "We ruthlessly steal from other people," said Bell.
103 Listeners
71 Listeners