| Discover the game-changing potential of ChatGPT in this comprehensive master class designed specifically for marketers. We'll dive into the world of this AI-driven language model, exploring its benefits and concerns, and uncovering lesser-known facts. Learn how to safely and effectively harness ChatGPT for content marketing, social media, advertising, and email campaigns. We'll also introduce you to essential add-ons, tools, and other AI solutions to help you 10x your output. Don't miss this chance to turbocharge your content creation and marketing strategies with the power of ChatGPT!

 | Increasing first-page rankings and organic traffic has always involved guesswork. Experienced marketers know that deciding what content to produce and how to publish it can lead to wasted time, energy, and money. That can stop anyone dead in their tracks. But what would it look like if guesswork was no longer a factor in SEO and everything that goes into it?Join Ryan Brock, Chief Solutions Officer at DemandJump, for a first-ever look at how DemandJump eliminated guesswork to win 497 first-page rankings in mere weeks on one of the most competitive topics in the game -- "SaaS content" -- and how we’ve productized Pillar-Based Marketing to drive these kinds of results in a repeatable, transparent, and measurable way for dozens of brands and industries since then.

 | While Covid got us more digitally reliant than ever before, it also reminded us of the power of live physical experiences- with flights and concerts now commanding eye watering prices in 2023. How can brands address this healthy tension through crafting connected experiences that intertwine tactics and drive consumer interest and action?

 | In-person events have always been valuable marketing opportunities, but their success was hard to measure and they occurred infrequently. Now, with the rise of digitization, organizations can extend audience engagement before, during, and after events, creating more measurable experiences. Digital marketers are playing a larger role in capturing in-person audience insights, gaining a clearer understanding of attendee interests. In this session, discover the latest trends in blending physical and digital experiences at events, including how people consume content and information. Digital marketing professionals can capitalize on this newly-digitized channel to create personalized, engaging experiences that drive business growth. By leveraging the power of events, digital marketers can build personal connections with attendees that drive revenue and achieve digital transformation goals.

 | The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.

 | elevating and optimizing your digital footprint | reputation management | crisis communications online.

 | When marketers layer digital marketing strategies on top of experiential activations, magic happens. Hear how you can win the hearts and minds of your customers by expanding your marketing mix to bring the digital and physical worlds together. Topics covered will include social media marketing, influencer marketing, event marketing, content marketing, and more.

 | Companies often use simple metrics to understand how their product is doing including word-of-mouth metrics like the Net Promoter Score. These simple metrics are attractive because they are easy to collect and promise a clear way to track a team’s success in the market over time. Unfortunately products & services these days are often complex & multi-faceted and so when a customer says how satisfied they are or how likely they are to recommend something the answers are noisy because the customers don’t have the same aspect of the product in mind when they answer that question. This talk is about how to gather that extra context to understand your customer and how it can be a game changer for your marketing or sales strategy, from the way you approach customers to evaluating whether you need to shift the strategy and what you should try. 
 
 Takeaways: 
 
 1. The customer's emotions about products & services are contextual. They may feel different ways about during different points in their experience - and at many points feel nothing at all. There are simple techniques to gather data about the customer's path to & within the offering. 
 2. Understanding the customer in context gives you valuable clues about the best way & time to approach them 
 3. Keeping metrics contextual gives you a better signal about how to improve the strategy over time.

 | Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. The Stories You Didn't Know You Had will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
 
 Key Takeaways:
 Understand Why Personal Stories Connect BetterHow To Remember Forgotten StoriesHow To Use Customer Experiences As Stories For Your Brand

 | When it comes to search traffic, evidence shows running on brand SEM keywords drives incremental traffic vs. organic listings by themselves.