An increase in the use of digital platforms requires you to align advertising strategies with consumer behavior. In this Amplify! podcast, Sean Smith, chief marketing officer at Schneider Downs, delves into the nuances of digital advertising from key metrics for measuring success to different ad types to budgeting with continuous monitoring. Also, hear how innovative partnerships and creative content are helping firms engage audiences in the competitive digital landscape, ultimately driving brand awareness and achieving marketing objectives.

Guest: https://www.linkedin.com/in/sean-smith-6595461/ | schneiderdowns.com

Host: https://www.linkedin.com/in/chris-camara/ | https://insidepublicaccounting.com/

For more Amplify episodes and to find out more about the Assocation for Accounting Marketing visit  https://accountingmarketing.org/category/amplify/.