Sam Spencer plays host to PPC expert Craig Smith. 

Craig and Sam talk plainly about what your options are when starting off with digital advertising. What are the first few things you should consider? What are the best methods for putting a new strategy like this into practice if you are a complete beginner? 

The pair also discuss the best search categories and what converts.  They also put emphasis on looking at the bigger picture and taking a holistic approach. Are you too close to your own projects? Could using an agency be the better option?